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Think Bold . 
Execute Beatifully . 

HONG KONG CREATIVE AGENCY  .  PHOTOGRAPHY & VIDEO PRODUCTION.  SINCE 2009 

HAPLABORATORY is a Hong Kong creative agency and commercial photography studio — combining 4A advertising pedigree, award-winning photography and in-house video production for financial services, insurance, property and FMCG brands across HK and APAC.

Couple cycling through a tree-lined path holding hands — Sun Life retirement campaign photography by HAPLABORATORY Hong Kong

WHAT WE DO

Service 01 

Creative Boutique 

Through-the-line advertising campaigns and brand strategy for financial services, insurance, property and FMCG clients in Hong Kong and APAC. 4A thinking at boutique speed — led personally by our award-winning ECD every time.

Service 02

Photography & Videography

Commercial photography and corporate video production in Hong Kong — led by the only Chinese photographer to win the Hasselblad Masters twice. Brand campaigns, advertising, annual reports and digital content across HK and APAC.

SELECTED WORK 

Work That Earns its Space

Selected brand campaigns, commercial photography and video production for financial services, insurance, property and FMCG clients — delivered by our Hong Kong creative agency across HK and APAC.

WHY WORK WITH US

No layers. No juniors.
Always us.

01

One roof.
No handoffs.

Creative strategy, commercial photography and video production all in-house. Your Hong Kong advertising brief never gets lost in translation.
02

Senior people.
Every project.

Three senior founders and partners. 17 years of service in Hong Kong and APAC. We work directly on every brief — no juniors, no delegations.
03

4A thinking.
Boutique speed. 

The strategic & creative rigour of a world-class agency, delivered at the pace your financial services, insurance, property or FMCG brand actually needs.

THE TEAM

Senior people.
Every project.

Eric Wong

CO-FOUNDER . CHIEF PHOTOGRAGPHER & VIDEO DIRECTOR

Before I raised a camera, I spent years as Creative Director at Leo Burnett, McCann and Dentsu — thinking in strategy, not just aesthetics. That instinct never left me. I am the only Chinese photographer to win the Hasselblad Masters twice, with 18 years of commercial photography and video production across financial services, property and beyond. When I shoot, I'm not just capturing an image. I'm building the visual argument your brand needs.

Sammy Lau

PARTNER . EXECUTIVE CREATIVE DIRECTOR 

I make financial services, insurance, property and FMCG brands worth noticing. 25 years of doing exactly — as ex-ECD at M&C Saatchi, ex-HK4As Chairman, and winner of the Kam Fan, Effie and Adfest. At HAPLABORATORY, I work directly on every brief. The idea comes from me — not a team briefed by me. Every time.

Pauling Wong

CO-FOUNDER .
BUSINESS DIRECTOR

My job is curcial — make sure all projects actually happen as plan. With 20+ years in agency operations across HK, China and APAC — including scaling G2 Grey from 2 to 50 people in Hong Kong and Shanghai — I keep every project on brief, on time, and on point. As our AI-certified marketing strategist, I also make sure our work gets found. I'm usually the first person you'll speak to.
OUR STORY

17

OUR STORY

17 Years in the Making.

We started HAPLABORATORY in 2009 with one conviction — that financial services, insurance, property and FMCG brands deserve more than safe, forgettable work. Seventeen years on, we're still proving it. Every brief. Every frame. Every time.

17

You have a brief.
We have the team for it.

Tell us what you're working on. We'll tell you honestly if we're the right fit — and if we are, we'll move fast.

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